How To Start A Fashion Blog? [Step By Step Detailed Guidelines]


Want to learn how to write a fashion blog, but don’t know where to start? If so, you’ve come to the right place.

In this article, I will show you step by step how to easily create a fashion blog in 2021 without investing hours.

I also show you how to make your fashion blog a success and earn a good income from it.

So, without wasting time, let’s go straight to the step-by-step guide to creating a fashion website.

Note: Creating a beautiful website can be confusing because you are new to this field. However, it is easy to start a blog using the WordPress content management system.

9 Steps to starting a fashion blog and making money.

Creating a fashion blog is a great idea to support your passion and generate additional income. I don’t think creating a fashion blog involves complicated steps. The process is new to you and therefore may deter you from continuing!

Relax and follow the steps, you can create a successful fashion blog and make money!

Step 1: Choose a name for your blog and register a domain name

The most important thing you should do before starting a fashion blog is to choose a fashionable but catchy name. If you want to start a fashion blog and make it famous, it is best to focus on the branding of your blog.

And when it comes to branding a blog, the name plays a very important role. Because people remember any brand by its name, and if you can’t choose a brand name, it will be difficult for you to showcase your blog as a well-known brand.

Therefore, even before you start a blog, you should make sure that you have chosen the right name for your blog. If you can’t, here are some quick tips you can follow when choosing a name for your business website.

  • Be brief (if possible).
  • Your audience should understand the topic of your blog from the title alone.
  • Put your main article in the title of the blog.

If you still don’t have anything and you don’t have any good blog name ideas, you can also use the blog name generation tool to come up with some really cool ideas in a few seconds. Once you’ve chosen your blog name, the hardest part of launching your fashion blog is over.

Then all you have to do is register a domain name and put a nice blog online.

Step 2: Choose web hosting for your fashion blog

After choosing a blog name, it is time to choose a host to create a fashion blog.

Web hosting is an essential part of a blog! Simply put, it is the backbone of the website. So you have to be very careful when choosing the hosting for your blog. But if you don’t know what web hosting is, let me explain.

What is web hosting?

Web hosting is essentially a server-based service that makes your website available to others on the Internet. Web hosting servers store all the files of your website and make them easily accessible to anyone looking for your domain name.

Without proper web hosting, you cannot even consider starting a successful blog because if people cannot visit your site, they will not even know that you exist. You should therefore choose reliable web hosting that will always keep your website alive and secure at the same time.

Choose the right hosting for your blog

I’ve already told you that you need to be careful when choosing hosting for your fashion website.

The reason is that today there are hundreds of hosting providers that offer hosting at a really low price while providing terrible service. And if you buy these hosting providers, you will not only lose your money but you will also harm the overall growth of your blog.

But the good news is that there are actually some great hosting providers on the market that offer excellent service while being very affordable.

And among these web hosting providers, Greengeeks is by far the best in terms of performance, speed, customer service and price. Not only is it one of the cheapest hosting providers, but it also offers first-class service to its customers.


They are also the world’s largest provider of green energy hosting. This means that you are not polluting the environment like most hosting providers do. Most importantly, you can get their hosting for only $2.45/month.

It’s incredibly cheap, isn’t it?

If you choose Greengeeks, let’s see how easy it is to buy their hosting without any problems. Go to this particular discount link, choose your preferred plan and click “Start”.


I recommend that you choose the Pro package because it allows you to host an unlimited number of websites and has the added benefit of improving your site’s performance. After that, register your free domain name.


Then enter your account information, select your hosting duration (choose a duration of 24 months or more to take advantage of the discount) and make payment.


And you’re done! You will now receive an email from Greengeeks with your account and billing information.


You can also use another hosting service for your fashion blog. In the next step, I will explain why you should use the WordPress CMS and I will show you how to install WordPress and configure your blog without any programming or technical knowledge.

Step 3: Create your blog

If you want to know how to start a fashion blog, this step is fascinating because it allows you to bring your blog to life.

Now, after purchasing your hosting, you need a content management system that allows you to create, modify and manage your content without technical knowledge.

Basically, it is a kind of blog management space. But the problem is that there are dozens of content management programs on the Internet, and it can be confusing for you to choose the best one.

To help you make this decision, I’m going to introduce you to the best content management system. And it’s WordPress (without a doubt).

Interesting fact: WordPress is owned by more than 39% of all websites on the Internet.
You can imagine how popular it is. And the best part is that
with Greengeeks, you can install WordPress with just one click.

I’ll show you how to do it in action.

Installing WordPress

Installing WordPress on Greengeeks hosting is like a piece of cake. It’s very simple.

First, log into your Greengeeks account and click “Cpanel” on the toolbar.
Once you
in the CPanel panel, scroll down until you see “Softaculous Apps Installer”.


In the Softaculous Apps installer, click WordPress, then click the “Install Now” button.
In the next window, enter basic blog and
administrator information, then click the “Install” button again.


For example, like this. It only takes a few seconds to install WordPress, and then you can go to your blog.

Choose the perfect theme for your blog.

Once you have installed WordPress, you need to choose and install a theme for your blog.
Because blog design plays an important role in the success of your blog.

The first thing your audience notices when they come to your blog is the design and appearance. Poor design can ruin your blog’s reputation and leave a bad impression with your audience.

Therefore, it is very important to choose the right theme. There are thousands of interesting and well-designed themes to choose from in the WordPress theme directory. And the best part is that they are all completely free.

To find free themes for your fashion blog, go to Appearance > Themes > Add New. And then you will find hundreds and thousands of themes for your WordPress blog.


If most themes are good to some extent, I recommend Astra and Generatepress.
These are popular themes on the market. But I don’t recommend them just because of their popularity. I recommend Astra and Generatepress because.

  • They are optimized for performance.
  • Offers many possibilities from the start.
  • Sleek design.
  • SEO optimization.
  • Fast charging.
  • Mobile reactive.
  • Both are very easy to set up.

Moreover, both themes have a free and a premium version. You can start with the free version, but you should upgrade to the premium version if you want to use the advanced features and you can discover other WordPress themes for your fashion blog.

Installing some basic plugins

After installing a theme on your website, you need to install some necessary plugins. What I like most about WordPress is that the plugins allow you to make all the changes to your website without having to write a single line of code.

From SEO to site speed optimization to site design, you can do just about anything you want with a plugin. All in all, plugins can greatly help you take your mode to the next level.

Most WordPress plugins are free and can be easily installed on your site by going to Plugins > Add New.


But there are also premium plugins that allow you to do advanced things on your website. Let’s take a quick look at some of the WordPress plugins that are essential for premium blogging.

Yoast SEO is an SEO plugin that manages all basic SEO tasks. Use this plugin to improve your page optimization, create a sitemap, add a schedule and perform many SEO related tasks.

Contact form 7 – Contact form 7 is the most popular contact form plugin on the market. With this plugin, you can easily create contact forms on your blog. These types of contact forms are useful because with these forms, people can easily send you an email without any problem.

Smush Image Optimizer – I know that if you are a fancy blogger, you use a lot of images on a fancy blog. However, using too many non-optimized images can increase your website load time. With Smush, you can optimize and compress heavy images without sacrificing quality.

Social Snap – Social Snap is one of the most widely used and user-friendly social sharing plugins on the market. With this plugin, you can easily add social sharing icons to your blog posts and other parts of your website.

Smash Balloon Instagram Feed – This plugin helps you to present your Instagram feed on your fashion website. It has many advanced features and is super easy to use.

NextGEN Gallery is an incredible blog image management plugin. It is the most popular gallery plugin for WordPress and has over 800k+ active installs. It is a simple yet powerful plugin for any fancy blog.

WP Rocket – If you want to create a lightning fast blog, then WP Rocket is a must for you. WP Rocket is a high-quality cache plugin that allows you to optimize websites and make them faster. It has many great features like minification, cache preloading, file compression, lazy loading and much more to optimize websites and improve their performance.

Cute Links – Cute Links is a link hiding and management plugin that helps you manage and hide affiliate links so you never miss out on your affiliate commissions.

Step 4: Create key blog pages

Wait, you’re not done yet. You’ve succeeded in creating your blog, but that’s not all. While you’re learning how to create a fashion blog, it’s a good idea to do one more important thing: create important blog pages.

Every blog or website should include basic information so your audience can understand who you are, what you do and why they should listen to you. Here are some of the pages you should create once you launch your fashion blog:

  • About the page
  • Contact page
  • Warning page
  • Privacy Page

These pages are very important when you launch a fashion website, and they will play a very important role in the success of your blog.

To create these pages, go to Dashboard > Pages > Add New Pages. Then write the content of your pages and publish them. That’s all you need to do. Always add these pages to the header or footer of your blog for better visibility.

Write a killer on the page

The “About Me” pages are the most important and popular of all blogs. It is where your readers get to know you and where you connect with your reader. A good introduction to your “About Me” page can immediately increase your audience’s trust and improve your blog’s reputation.

But the question is how to write a killer page about me.

Well, writing a killer About Me is not rocket science. Here are some tips to keep in mind when writing your fashion blog page about me. Spend 50% of your effort on creating a title, because it will define the whole game.

Make sure the first few sentences on your page quickly grab people’s attention. Share your journey, an inspirational story, or some other personal narrative to engage readers.
Include a clear, sharp photo of yourself. Tell your readers how you will help them on their journey and in their lives.

Add your social media profiles

Showcase your expertise to stand out from the crowd. Add comments from experts in your industry. See how people visit the page to learn more about a particular person or company. Therefore, write the text on your “About Me” page in a natural way so that it relates to your audience.

Step 5 – Publish your first blog post

Now we come to the most exciting part of this guide. This is writing your first blog post. We’ve already created a blog and put it online. But a blog without content is like a house without walls. So you need to put content on the blog before you publish it.

To write your first blog post, try to find good ideas for fashion articles. You can come up with them yourself or use a tool like “Reply to the Public”. Just go to this site, type in a topic and click “Search.” It will scour the internet and give you tons of ideas for content that people are already looking for online.


Write a blog post and publish it.

Once you’re done with your content, it’s time to write it up. To write your first blog post in WordPress, go to the WordPress Dashboard > Posts > Add New Post. You will then get a page that looks just like this one. Now write your blog post on this blank canvas.


The Gutenberg editor of WordPress is quite simple! This new editor is easy to use and allows you to format your blog posts transparently. When you are done writing and formatting your content, click the “Publish” button.

And congratulations, you managed to make your first post on your new blog.

Step 6: Optimize your blog for SEO

53% of American consumers say they research a product using a search engine before making a purchasing decision. You can imagine how beneficial it would be for you to get traffic from search engines like Google.

The best part is that the traffic you get from Google is completely free. You don’t have to pay a penny to an advertiser to bring traffic to your blog. If you are a beginner and don’t have a budget for advertising, SEO is the best way to bring organic traffic to your blog.

But the hard truth about SEO is that it is very hard to crack (especially if you know nothing about SEO). Don’t worry if you don’t know anything about SEO. Because at this point, I’ll explain the basics of SEO and how you can use it to optimize your content to get a better ranking in search engines.

SEO basically consists of two parts – on-page SEO and off-page SEO.

The two are different, but both are equally important for Google’s ranking. Let’s discuss these two parts of SEO one by one.

Links to pages

Search engine optimization for web pages is essentially the optimization of a single web page for better ranking and visibility in search engines. It is an important part of search engine optimization and you cannot think of ranking your website content in a search engine without a good SEO.

So you have to pay close attention to this part. I don’t want to make things too complicated. Therefore, I’m going to give you some practical SEO tips that you can follow right now to optimize the SEO of your blog page.

Let’s look at this advice:

These tips won’t get you graded overnight, but it will certainly help you improve your score.

Off-page references

Off-page referencing consists of performing activities outside of your website to improve search engine rankings. Google does not rank a website based solely on its content. Off-page referencing also plays an important role in a website’s ranking in Google.

There are many factors that cause off-page referencing, but return links are the biggest part of the pile. But for you, this can be a little more confusing than on-page referencing. To make it easier for you, I will give you some tips on how to improve your off-page referencing.

And this advice:

If you follow these tips well and combine them with proper page optimization, I am sure your ranking will improve very quickly.

Step 7: Promote your blog to attract attention

More than 4 million blog posts are published every day. And chances are you won’t survive in this vast ocean of blog posts if you don’t know how to promote them. From choosing a name to creating a blog, you’ve done almost everything. But that doesn’t make you a successful fashion blogger.

If you want to become a popular blogger in your niche, it is advisable to learn the art of promoting blog posts. On the other hand, when you launch your brand new fashion blog, you will not get much traffic from search engines and will have to rely on promoting your blog by yourself. Let’s look at some of the methods of blog promotion that can help manage traffic to your blog.

Use of social media

Social media and blogs are like the bread and butter of fashion bloggers. A fashion blogger without social media is not a fashion blogger. I won’t go into detail about the benefits of using social media to promote your blog, because I know that as a fashion blogger you already know that.

So I’m going to get right to the point and tell you how to use social media to promote your fashion site, increase your audience and make it a success. Before you start promoting your blog on social media, you need to make an important decision.

You should choose up to 3 social platforms where your ideal audience might be. As a beginner, I don’t recommend using all social media to develop your fashion site because it can wear you out. You will end up with nothing.

That’s why it’s always best to choose one or more social media platforms first, and once you get results on a platform, you can easily expand it. Once you’ve decided which platform to use, it’s time to create content.

After all, in social media, content is everything. It is almost impossible to grow without producing great content. The days when you could email links to your website through social media are also gone. So you have to be very smart when promoting your trendy social media page.

Of course, if you already have a good social presence, you won’t have as much trouble promoting your blog. But if you don’t have a social media platform, repeated production of quality content is the only solution for you. Also, check out the social media profiles of other popular fashion blogs and see how they promote their blog.

Try reversing the same process on your social media and see if it works for you.
After all, social media is a matter of trial and error. So keep looking for new creative ideas to promote your blog on social media.

Some other ways to promote your fashion website

Besides social media, there are several ways to promote your fashion blog!

Build good relationships with other Inspirers

Building good relationships with influencers and bloggers in your industry will help you in many ways. But the biggest benefit you’ll get is being able to promote yourself and your blog to their audience. Therefore, whatever promotion technique you use, it should be on your priority list.

Reusing your blog post

One of the best ways to promote your blog post without creating additional content is to forward it. Take your blog posts and turn them into videos, infographics and social media articles and distribute them through other channels to increase your reach. Used correctly, this simple technique can get you a lot of traffic with minimal effort.

Publish blog posts on current topics

Fashionable topics catch fire, and you can use this fire to increase traffic to your website. By simply writing content on current topics, you automatically increase your chances of going viral. You don’t have to put in any extra effort to promote your blog posts around trendy topics, and that’s the beauty of writing this kind of content.

Interviews with influencers and bloggers in your niche

Interviews are already very popular. People like to listen and learn from industry leaders and experts. If you interview them on your blog, you will definitely attract more visitors. If you interview someone, chances are they will also promote the interview to their network.

Step 8: Gather your audience (create a mailing list)

Most fashion bloggers rely heavily on followers on social media, their tastes and their engagement.
But you never know what the future holds. Social media can block you or shut down their services forever.

That’s why I always prefer to play it safe and own my audience. And it’s not just me. Many companies and influencers build their entire businesses on their emails. In fact, email marketing is a great way to own, engage and profit from your audience.

If you’re still not convinced, let me tell you an amazing fact about email marketing.
Every dollar spent on email marketing generates an average ROI of $42, which is huge compared to all other marketing channels. Moreover, it helps you connect with your audience and increase engagement.

In short, you should never skip this part if you want to become a successful fashion blogger.

Create your mailing list

To create an active mailing list, you need three things:

Lead Capture Tool – This is essentially a form where you can enter email addresses and other information about your target audience.

Email Marketing Software – Once a prospect is captured, it is automatically uploaded to the email marketing software. It is like a platform where you can store all your leads and send them emails with one click.

Lead Magnet – Nobody is going to give you their email address. To get an email address, it’s a good idea to give them something in return, and that’s called a lead magnet. The main purpose of a lead magnet is to attract more leads and give them tremendous value immediately.

These are the basics you need if you want to build a good mailing list.

For lead capture tools, I recommend OptinMonster. For email marketing, you can use Mailchimp (if your budget is tight) or ConvertKit, which is better than any other email marketing software.

Some strategies for developing a mailing list

You know that creating mailing lists is important. But creating mailing lists is not an easy task. Of course, if you have a large advertising budget, it is easy to build a mailing list. But if you don’t have one and are just starting out, it won’t be easy to expand your list.

Here are some strategies to expand your mailing list without paying for advertising.

Giveaways: Giveaways are great because they generate a lot of buzz, and you can use that buzz to expand your mailing list. You can host giveaways for any product and ask participants to leave their name and email address to participate in the giveaway. Since people love free stuff, you don’t have to put too much effort into promoting it.

Start a free course: Courses help build credibility and authority and make a lot of money. But you can use it to quickly increase subscribers. Create a small course on a topic you’ve mastered and give people free access in exchange for their email address.

Create a free tool : If you can create a free and simple tool around your niche, it can grow your subscribers like fire. This method requires a little more effort than the others, but it’s worth it.

Put a call to action on your home page: Homepages are the most visited pages of all websites, and if you want to build your mailing list, you should use this feature. By placing a simple email form on your home page, you can significantly increase your list of subscribers.

Step 9: Make money from your blog and make money from it.

Now comes the most important and final step, the guide to managing a fashion blog. In this step you will learn how to make money with your website.

Making money with your blog is not difficult. If you follow the right methods and are patient, you don’t need to put in any extra effort to make money with your blog. The money will be automatically deposited into your bank account.

Here are some of the best ways to make money from a fashion blog!

Affiliate Marketing

Affiliate marketing is one of the best ways to make money from your fashion blog. The best thing about affiliate marketing is that it can run on autopilot and continue to generate income for you even while you sleep. So when you promote other people’s products and someone buys through your affiliate link, you earn a commission on the sale price.

Some affiliate programs offer 2% commission, while others also offer 90% commission. With a good audience and the right content strategy, you can easily earn between $1,000 and $10,000 a month with affiliate marketing. Check out the best affiliate programs to earn a steady income by promoting the products of others.

Sponsored Post

A sponsored post is an incredible way to make money quickly with your blog. Once you have built a good audience, many brands will contact you to promote their blog posts as sponsored posts. Companies will also pay you a good amount for a sponsored post.

In the beginning, companies won’t approach you for a sponsored post very often because you have a small audience. This time you can approach brands in your industry and ask if they are interested in a sponsored post on your blog.

Advertising banner

Showing banner ads is the easiest way to make money with your blog. But this method will not give you a good return if you do not get good traffic. You can always use this method as an alternative source of income to affiliate marketing and sponsored posts.

Sell your product

Selling your own products is the most profitable method of monetizing a blog because you keep 100% of the profits in your pocket. But selling your own products is not that easy.

You need a well interested audience if you want to sell your own products. However, once you have built your credibility and audience, it will be easy for you to crack this monetization method.

Ultimately, if you want to make money with these monetization methods, you need to be patient. Remember that blogs are not a quick fix. It takes time to make money with a fashion blog, but once you start earning your first income, the journey becomes a little easier for you.

Common questions about starting a fashion blog in 2021

Should I start a fashion blog in 2021?

If you have a passion for fashion and want to start a fashion blog, you should start this year (2021).

Who is the highest paid fashion blogger?

I can’t give you the exact number and name because most fashion bloggers don’t disclose their income. But according to one blog post, Chiara Ferragni (Italian fashion blogger) is the highest paid fashion blogger and charges more than $19,000 per post.

Can I create a fashion blog for free?

Yes, you can start for free on free blogging platforms, but I don’t recommend them because you will block your growth and won’t be able to do much with your blog. Therefore, spending money on hosting and your own domain is always the best option.

Is the fashion blog dead?

No, the fashion blog is not dead and will not be in the future. People love fashion and the fashion craze is increasing day by day.

Is the fashion blog profitable?

Absolutely yes! The fashion industry is the most profitable industry in the world. If you work hard and follow the best methods of monetization, it will definitely pay off.

Can you make money with a fashion blog?

Yes, once you understand how to start a fashion blog, you can make a lot of money if you follow the steps with dedication. Many fashion bloggers are already making thousands and millions of dollars with their blogs. If you follow the monetization methods that I have outlined in this guide, you can also earn a decent amount through your fashion blog.

How to create a successful fashion blog – Packaging

And just like that. You’ve started your own fashion blog and you’re ready to make money with it!

It’s easy to start a luxury blog, but it’s a long process to make it happen. Not only will you have to work hard, you’ll have to work smart.

But in the end, it all depends on your passion and patience. If you have these two things, no one can stop you from becoming a successful fashion blogger.

Do you still have doubts or questions about how to start a fashion blog? Leave a comment below and I will help you!

Frequently asked questions

How do you start a blog step by step?

How do you start a successful blog in 2021?

How do you start a great blog and get paid?

How to create a fashion blog and get paid to blog about fashion …

What is a fashion blog?

A fashion blog can cover many topics, including specific clothing and accessories, beauty tips, trends in the various clothing markets (haute couture, ready-to-wear, etc.), the choices of fashion celebrities, and street fashion trends.

Related Tags:

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